It’s Time For GoldieBlox

GoldieBlox

For the past 100 years, construction toys have inspired our boys to be thinkers, builders, and inventors. Our girls deserve the same…I created GoldieBlox because I believe that every girl is more than just a princess, despite what the pink aisle tells them. In under a year, we’ve grown from a home- made prototype to the shelves of Toys R Us. To survive next to Barbie, we need your help disrupting the pink aisle. Oh, and if we win we’ve got a group of 6 year old girls ready to rush the end zone. In tutus. – Debbie Sterling Founder / Chief Officer of Fun

Fewer than 3 in 10 graduates in science, technology, engineering, and mathematics are women. And barely 1 in 10 actual engineers are women. Early in a girl’s life, the toys marketed to her are usually things that don’t encourage her to enter those fields. GoldieBlox intends to change that. Look at this genius 2-minute video and vote here for them to air their commercial during the Super Bowl.



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