Does Age Matter?


Matures: Born on or before 1945, Matures lived through the Depression and WWII, events that marked all who lived through the 30s and 40 with an outlook of uncertainty. Matures are happy to contribute to the growth of the nation and to fit in defining them as loyal, patriotic and responsible.

Baby Boomers: Born between 1946 and 1964, the first generation to be marketed to as children by way of television. Known for individuality, aspiration and idealism, they fight to make the world just and fair.

Gen Xers: Born between 1965 and 1977, are dubbed with the X signifying an unknown. Suspicious of phony values and corporate greed, they recognize independence, authenticity, thrift, and a balanced outlook on life.

Millennials: Born between 1978 and 1995 are socially responsible, diverse, and always-on tech shaping our early 2000s culture.

Generation Z refers to our youngest cohort of people. They are post-9/11, post-tsunami, post-Obama election, post-Great Recession and post-millennial and have never known a world without smart phones.

These titles make me feel my age until I look at this fascinating list of the most creative people in business and then I know for sure that age is just a number.

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