How does one grow a new evolving business to make its mark?
A. Create a look and feel on Instagram
B. Create a story around the products and the makers
C. Get follows on Facebook and Tumblr
D. Try to catch the eye of someone famous
E. All of the above
In the effort to do All Of The Above, Sarah and I made the effort to get our business, SilkDenim, nominated for the Martha Stewart American Made Awards. The entry itself took quite a bit of effort. There were many questions and a video. For example here is the answer to Tell us about your business in 1000 characters or less:
Inspired by the beauty of authentically worn old jeans, we started SilkDenim to repurpose clothing with history into meaningful one of a kind garments, bags & quilts for people who want to be eco-conscious, stylish, comfortable & unique. A Mother Daughter business, we individually craft every item in Pittsburgh PA out of handpicked vintage jeans & clothing. Louise Silk, a fiber artist for over 40 years, raised Sarah Silk with a love of all things fiber. Together, we began designing clothes & bags to fit our artistic lifestyles. Leftover t-shirts from Louise’s memory quilt commissions became Sarah’s dream shrug. Family’s members’ old jeans became our favorite purses. Requests rolled in. A business was born. Our process includes deconstructing & reworking denim into transformed pieces focusing on style & function. We plan to keep the business in Pittsburgh so all pieces can be made by us or local artisans.
Next month we will find out if we are one of 500 finalists and then we will need your help to win. Stay tuned for more info. Meanwhile meet SilkDenim on Utube.